Case Studies

CRM Infrastructure Built Around a Multi-Layered Coworking Business Model

Written by Asif Ahmed | Oct 1, 2026, 8:21:47 PM

 

Flexible workspace & business accelerator · Dubai

Connecting HubSpot Sales Hub with Nexudus Coworking Platform

A tailored CRM and API integration designed around new business, memberships, renewals and the operational realities of a modern business centre.

Platform

HubSpot Sales Hub Professional

Architecture

Multiple commercial pipelines

Integration

Custom API connection to Nexudus

The brief

Create one commercial view of a complex member journey

DAOS Hub is a Dubai-based community and business accelerator that also operates a premium coworking environment for Web3 builders. Its commercial journey crosses enquiries, workspace memberships, contracts, renewals and ongoing usage.

The brief was to implement HubSpot Sales Hub Professional as the commercial CRM, while connecting it to Nexudus—the workspace-management platform holding essential subscription and contract information.

The challenge

Sales activity and workspace operations lived in different systems

Different revenue motions

New business, memberships and renewals needed their own stages, ownership and follow-up logic.

Operational data in Nexudus

Commercial teams needed visibility of relevant subscription, contract and usage information without replacing the workspace platform.

A non-standard data model

The CRM had to reflect DAOS Hub’s real processes rather than force them into a generic pipeline.

The plan

Design the process first. Configure the technology around it.

01

Map the journey

Define new business, membership, contract and renewal hand-offs.

02

Model the CRM

Build the pipelines, properties and custom objects the process needed.

03

Connect Nexudus

Use a custom API integration to surface relevant operational data.

04

Automate action

Trigger tasks, notifications and follow-up around key events.

Implementation architecture

Two specialist platforms. One connected commercial workflow.

Commercial CRM

Contacts, companies, opportunities, new-business pipelines, renewals, workflows, tasks and reporting.

CUSTOM
API
↔

Workspace operations

Membership, subscription, contract and usage information maintained in the operational platform.

Membership data Contract information Subscription usage Renewal context

What we implemented

A HubSpot setup built around DAOS Hub’s operating model

Multiple deal pipelines

Structured journeys for new business, renewals and other commercial processes.

Full CRM customisation

Properties, layouts, stages and record views tailored to the team.

Custom objects

A data structure capable of representing relationships beyond standard CRM records.

Workflow automation

Tasks and notifications to keep follow-up moving at key stages.

Custom API integration

Relevant Nexudus subscription, contract and usage data brought into the commercial context.

Reporting foundations

A clearer view of pipeline activity, ownership and renewal readiness.

The result

A CRM that supports the way the business actually works

  • Clearer commercial ownership across new business and renewals.
  • Relevant operational context available to the team in HubSpot.
  • More consistent follow-up through tailored stages and workflows.
  • Reduced reliance on disconnected manual hand-offs between the CRM and workspace operations.
  • A scalable foundation for a growing membership-led business.

For business centres and flexible workspaces

Could HubSpot become your commercial operating system?

Arcs & Curves designs and implements HubSpot around your sales, membership, renewal and service processes - and connects it to the platforms your team already relies on.

Book a HubSpot consultation
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