---
title: Refreshing the Brand Identity, redefining the Visual Language and developing of a Brand Manual for a reputed fire fighting equipments company in the UAE
description: Positioning Geneva as Europe's top tourist destination for GCC travelers through inbound marketing strategies and social media management. Learn how we increased awareness and consideration for Geneva among GCC travelers.
image: https://arcsncurves.com/hubfs/unisafe.webp
---

# Refreshing the Brand Identity, redefining the Visual Language and developing of a Brand Manual for a reputed fire fighting equipments company in the UAE

 1 mins read 

![](https://arcsncurves.com/hubfs/unisafe.webp)

A leading fire protection systems company, Unisafe approached Arcs & Curves with a brief to redesign their brand identity. Right from their logo and stationary to their internal and external communication, every piece of collateral had to be overhauled.

We worked on it for around a month. A new logo was designed and a brand manual produced, that laid out the brand guidelines. From press ads and visibility material to internal collateral like newsletters, powerpoint presentations and even staff uniform, everything was redesigned as per the new identity.

All material was handed over to Unisafe for further adaptations by their internal creative team. 

![Unisafe-Final-Logo-banner-new-1](https://arcsncurves.com/hs-fs/hubfs/uploadfolder/Unisafe-Final-Logo-banner-new-1.png?width=650&height=400&name=Unisafe-Final-Logo-banner-new-1.png)

![full-banner](https://arcsncurves.com/hs-fs/hubfs/uploadfolder/full-banner.jpg?width=1150&height=400&name=full-banner.jpg) 

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#### Client Testimonial

##### Shailendra Kulkarni

Head- Marketing & Communication

(Branding & Advertising) UNISAFE Group.

“The team at Arcs & Curves did a fabulous job in creating our new brand identity. They grasped our vision and requirements instantly and produced great work for us. They worked very closely with our communications team and were very co-operative and flexible to work with. I totally appreciate their effort, given especially as we were pressed for time.”

...

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